ChoiceTech CO., LTD

ChoiceTech Korea (CTK) is a South Korean BeautyTech and medical device company. Since its founding in 2012, CTK has built a track record across telecommunications, medical, cosmetics, and BeautyTech sectors, driven by in-house development capabilities spanning AI, optics, hardware, and software. The company currently operates in more than 40 countries across Asia, Europe, the Americas, and Oceania.

CTK's business is built on two core pillars. The first is ChoiceDx, an AI-powered skin, hair, and scalp diagnostic brand offering a comprehensive lineup that includes professional diagnostic devices (Dx-Smart, Dx-Prime, Dx-Pico), a self-service diagnostic kiosk (Dx-Self), a home-use device (Dx-Pen), and an online analysis platform (ChoiceDx Web). The second is BiLumix, a medical headlamp and loupe brand delivering shadowless illumination via dual LED light sources for professionals across medical aesthetics, dentistry, surgery, and other clinical fields — with a presence in 42 countries, centered on the US, Latin America, and Asia.